How to change a parent’s mind

It might be shocking to discover that one in five children enter school obese when measured in Reception Year and that one in three children are obese when they leave in Year six but the really shocking thing is how little anyone knows about the factors contributing to these significant gains…

We’re partnering with Leeds Beckett University and two Sheffield schools on a seven year study to find out more. But six months in, one of our biggest challenges is getting parents involved in education around health and well being. Our first attempt to provide monthly nutritional sessions was not a success – just four out of 100 sets of parents attended. Time to try a different tack!

Although the sessions were designed to be interactive and fun it seemed like nutrition wasn’t an attractive theme. Wybourn School had another idea: switch from telling people what to do to helping them make a difference themselves. So our nutritional sessions become ‘activity mornings’ where parents could attend with their child and experience activities such as dance, play, aerobics and circuits.

The result was startling – from four in 100 we went to a quarter of our parents attending our first activity session. We hope these sessions will build up trust and confidence so that in July we can spend some time with parents to help understand what makes a difference and if there are any themes or patterns emerging.

We’re really excited and intrigued to find out more about this. Look out for a report in the next newsletter.

Leave a Reply